Web marketing and the complete campaign
So google chrome has launched a new campaign #thewebiswhatyoumakeofit to promote the use of google Chrome offline and has done so with some very big ads. Now these ads are emotional, moving and may make you cry but that's not the point of this post.
As usual a company (and this time as one as big as google) hasn't thought this one completely through from a marketing perspective.
The UK ad (the one I just saw) looks like this:
Now it's all very nice but what about the information in the background of the video? Namely in this case the email address and YouTube account? The YouTube account on screen is for EdwardLewis599 however when you look this up it's an empty account created a couple of weeks ago, now that's better than some poor persons random account but I think it would have been nicer to create a backstory.
The American ad:
Has the same thing linking to DanLee0599 which again has no content but a few comments on how it's not linked to anything! The email address on screen dear.sophie.lee@gmail.com is slightly different as it is linked to this facebook profile.
I'm assuming these email addresses are registered by google however I really think they should do something with them and the YouTube accounts. Now these accounts have a small amount of views (~1,500 US/~150 UK) and it's a small thing really but everytime I see an email address, URL or account not used it annoys me!
I also hope the linked facebook account doesn't belong to somebody not related to the campaign as if they're broadcasting actual addresses somebody is going to be very annoyed!
Minor rant over!